The Real Reason Insurance Companies Are Bailing
The truth about Conflagrations and what this means to us
THE REAL REASON INSURANCE COMPANIES ARE BAILING ON CALIFORNIA
Global warming is driving a new era of wildfire: conflagrations. This is the term used to describe catastrophic fires like the Camp Fire or the Pacific Palisades fire—blazes that overwhelm entire communities in hours.
These fires burn hotter, move faster, and leave no time to react.
What Is a Conflagration?
A conflagration is a fire on a scale most people have never seen. These fires generate their own weather—wind, smoke columns, even pyrocumulus clouds. They jump freeways, rivers, and fire lines in seconds. They stretch for miles. They burn for weeks.
The 2018 Camp Fire was one of the clearest examples. It moved so quickly that entire neighborhoods were gone within minutes. Some people never made it out.
Why Are Conflagrations Becoming the New Normal?
Climate Change
Summers are longer, drier, and hotter than ever. Rainfall is inconsistent, and snow melts earlier, leaving behind months of bone-dry vegetation ready to ignite. From 2020 to 2023, California saw some of the hottest years ever recorded.
Drought Conditions
The state remains in a historic drought. Dead trees, brittle brush, and dry grass create perfect fuel beds. All it takes is one spark.
Extreme Wind Events
Seasonal winds—like the Santa Anas and Diablos—spread embers over miles in minutes, turning small fires into rapidly moving infernos.
Urban Expansion Into Wildlands
More homes are being built in high-risk areas, known as the wildland-urban interface. That means more people and property are in direct paths of fire.
Years of Fuel Accumulation
Decades of aggressive fire suppression prevented small, healthy burns. That policy left our forests overgrown and overloaded with dry fuel, setting the stage for uncontrollable fire behavior.
Why Traditional Firefighting Isn’t Enough Anymore
These fires move faster than fire trucks can. Water lines go dry.
Roads become impassable.
Communications breakdown.
And in the worst cases—there is no warning. People lose their lives and get caught in their homes.
Our first responders are doing everything they can. But the scale and speed of modern fires is beyond what traditional systems were built for.
We’re past the point where this is just a government problem.
This is a community survival issue.
It’s Time to Fight Back
This isn’t about fear. It’s about readiness.
You don’t wait until your home floods to buy sandbags.
You shouldn’t wait until the sky turns orange to protect your property.
That’s why we created West Coast Fire Defense Sets that consist of everything they need to defend their home in the event of a fire.
With it, you can:
Soak your property perimeter in minutes
Defend critical structures while fire crews mobilize
Push back embers before they ignite
Gain critical time for your family to evacuate safely
Because the reality is, no one’s coming to save you fast enough
But you can prepare.
Protect your home.
Protect your family.
Protect California.